Why does the media talk about the oil/gas prices so much?

When the media keep talking about the gas prices rising, then the oil companies will raise the gas prices knowing that the people are mentally ready for the increase. But if the media starts talking about the prices falling I gurantee the price of gasoline will come down. The rule of supply and demand does not play that much in this game. The media is the biggest cause of price increase. Why doesn't the media just shut up? Or at least start about price reduction for a change, PLEASE! Let's try and see the results.!Why does the media talk about the oil/gas prices so much?
If only your opinion were true.